Connecting a new e-shop with ERP for Pumpa - a pump manufacturer

THE OBJECTIVE OF THE PROJECT WAS to MODERNIZe THE PUMPA COMPANY E-SHOP BY USING DYNAMICS 365 BUSINESS CENTRAL AND SITECORE EXPERIENCE PLATFORM TO make it MORE USER-FRIENDLY.

Customer profile

The Pumpa Company is a leading Czech pump retailer and provides service for pumps. It has more than 80 employees, two branches and several partner stores. The company offers a range of 40 brands and more than 1,000 products.

Implementation 2021

“The modernization of our e-shop was a necessary step to make shopping a more pleasant experience for customers, while eliminating complex administrative tasks in our company. Sitecore XP and Microsoft 365 Business Central technologies meet all our expectations. The main benefit for us is the simple management of the product portfolio and that all data associated with orders is in one place. For the customer, the purchase is more convenient thanks to 3D views, product comparison, personal account and other features.“

Ing. Stanislav Žilka

Chief Information Officer (CIO)

Initial situation and project goals

A functional and friendly e-shop is a necessity. This is what they said to themselves some time ago at the Pumpa Company, before deciding to modernize their previous e-shop with AUTOCONT and Internet Projekt specialists. In particular, more useful features facilitating the purchase and dispatching of orders were added compared to the old version. The main requirements for the new e-shop included a clearer and more intuitive user interface for customers, with the aim of making the selection of goods and the entire purchase easier. Another prerequisite for a successful solution was to reduce administrative tasks related to orders. In addition, Pumpa Company marketing specialists received modern tools for working with customers and for customer experience management.

To meet the project objectives, the solution had to provide full interconnection of data about products, orders and customers and their management. The parameters were best fulfilled by the selected Sitecore XP technology as a Digital Experience Platform, and Microsoft Dynamics 365 Business Central for ERP. 

Benefits

  • Management of all product data in one place
  • Possibility of marketing segmentation of users according to their behaviour at the e-shop
  • Pleasant customer experience thanks to content personalization options
  • Faster communication with the customer thanks to notification and sending automatic e-mail about the status of the order
  • Process automation through the transfer of data about orders into ERP system
  • Personalized product imaging to the customer according to their needs
  • Easier selection of goods for the customer with the function of product comparison and their 3D views
  • Safe AC cloud infrastructure solution that offers convenient vertical and horizontal scaling and load-balancing

Description of the solution

Product portfolio management

The product catalogue and description of the parameters of individual products, including images, can be managed by the administrator in Microsoft Dynamics 365 Business Central. This removes the problem with the differences in information contained in ERP and the e-shop. Moreover, the management of the product portfolio is effective. In addition, Microsoft Dynamics 365 Business Central generates a product price list that respects the settings of any bulk discounts.

Comparison of products and 3D views

To give the customer a better understanding of the product, the new e-shop has a 3D display. When the customer selects the product and moves the mouse, they can see the product from all sides. Since the individual pump products have a number of variants, their presentation in the e-shop is not easy. For this reason, a well-arranged comparison tool was created to help customers choose the most suitable product, all from the web browser.

User’s account

Of course, to improve the purchasing experience and build relationships with customers, the e-shop has a user account and easy registration. Each registered user has an overview of the history of their orders and all documents associated with their purchases in one place. The user account is connected to ERP Microsoft Dynamics 365 Business Central and no additional document synchronization is required. At the moment a document is created in ERP, it will also appear in the user account.

Tools for marketers

Thanks to the selected Sitecore XP platform, marketers receive tools that help them to build a happy customer base. They can create segments of their customers according to their behaviour in the e-shop and then target their marketing activities – for example, by sending a personalized e-mail. In addition, it is possible to do this automatically based only on the data and timing – thanks to the “Marketing Automation” module.

Order status information

Through the data obtained from Microsoft Dynamics 365 Business Central, the customer receives information about the order status via notifications and automatic e-mails. Since e-mails leave automatically, there is no need to work with the administration.

Used technologies

  • Microsoft Dynamics 365 Business Central
  • Sitecore Experience Platform
  • AC cloud
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